NURA
Sustainable Fashion Brand Identity
Minimal & Natural Womenswear Brand
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NURA
Overview
NURA is a sustainable womenswear brand identity inspired by natural textures and organic movement. The project explores minimal visual language, refined typography, and soft pattern systems to create a calm yet distinctive fashion brand presence.
Color Strategy
The NURA color palette was inspired by natural materials such as sand, stone, and organic textiles. These muted tones create a calm, elegant, and sustainable visual identity that reflects the brand’s connection to nature.
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Pattern System
Primary Pattern
Pattern Detail
Pattern Application
Clothing Tag
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The NURA clothing tag reflects the brand’s minimal and natural identity. Clean typography and soft neutral tones create a refined look while reinforcing the brand’s sustainable positioning.
Shopping Bag
The shopping bag design extends the brand identity into a physical retail experience. Its minimal composition and neutral palette highlight elegance while maintaining an environmentally conscious aesthetic.
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Social Media Applications
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To extend the NURA brand presence into digital platforms, a series of social media visuals were designed. These posts communicate the brand’s values, visual language, and commitment to sustainability.
Social Media Preview
Digital mockups were created to visualize how the NURA brand appears across social media platforms. This presentation demonstrates consistency in visual identity and brand messaging within digital environments.
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